Check out the newest VIEWS podcast online at https://www.qrcaviews.org/features/podcasts
April Bell is an empathy researcher and the author of The Fire Starter: Igniting Innovation with Empathy. April loves to solve problems. She has conducted more than 11,000 hours of empathy research through her boutique research agency, April Bell Research Group, working with many of the world’s giant brands such as PepsiCo, P&G, Hewlett Packard, and Pfizer to name a few.
How did April get into the insights business? How did she uncover how important empathy is to her work? Where did the idea for The Fire Starter come from? Tune in to her conversation with Mike Carlon to hear the answers to these questions and uncover the important lessons she learned about herself during the writing process.