Schools of Thought
Mining the Psyche – Achieving Greater Depth Using Psychographics In Your Practice
By Steven L. Werber, Ph.D., President, Brand Building Experts, Los Angeles, CA, brand-experts@outlook.com […]
Archives
Tech Talk
Power Your Research and Business with Evernote
By Robin Wedewer, President, The Wedewer Group, Inc. and VetMEDResearch, Metro Washington, D.C., robin@wedewergroup.com […]
Luminaries
An Interview with Richard Shotton: What Marketers Need to Know about Human Bias
By Kay Corry Aubrey, UX Researcher and Trainer, Usability Resources Inc., Bedford, MA, kay@usabilityresources.net […]
Global
Connecting with Young People Around the World
By Debbie Bray, Co-Founder, Hook Research, London, UK, debbie@hookresearch.co.uk […]
Business Matters
The Joke’s on You
By Michael Carlon, Founder, Vertigo Partners, Stamford, CT, michael.carlon@vertigopartners.com […]
Book Reviews
Uberland: How Algorithms Are Rewriting the Rules of Work
Reviewed by Susan Fader, Fader & Associates, Teaneck, NJ, susanfader@faderfocus.com […]
Book Reviews
The Trend Forecaster’s Handbook
Reviewed by Kay Corry Aubrey, User Experience Researcher, Usability Resources Inc, Bedford, MA, Kay@UsabilityResources.net […]
Book Reviews
The Right It
Reviewed by Gloria Watson, Sklar Wilton, Toronto, Canada, gwatson@sklarwilton.com […]
Book Reviews
How to Take Smart Notes
Reviewed by Susan G. Abbott, ARC Strategy Ltd, Toronto, Canada, susan@abbottresearch.com […]
Podcasts
Interview with Naomi Henderson, CEO of RIVA
Naomi Henderson is the CEO of RIVA, based in Rockville, MD, where she directs policy and procedures for two divisions: Research and Training. Naomi co-founded […]