Book Reviews
Mixed Methods: A Short Guide to Applied Mixed Methods Research
Reviewed by Judith Wright, The Wright Group, Mill Valley, California, judith@wright-group.com […]
Archives
Book Reviews
You’re Not Listening: What You’re Missing and Why It Matters
Reviewed by Janet Standen, Scoot Insights, San Francisco, California, janet@scootinsights.com […]
Book Reviews
Culture Sensitive Design
Reviewed by Roben Allong, Lightbeam Communications, New York, New York, robena@lightbeamnyc.com […]
Humor
Humor
Podcasts
The Case for Qualitative Research Education
An Interview with Rick Weitzer In addition to his position as managing partner of the Prell Organization, he is adjunct assistant professor at the […]
Cover
QRCA Views Fall 2020
Stay informed of the latest stories with QRCA VIEWS magazine. […]
Luminaries
Jane Frost: CEO of the U.K.’s Market Research Society on How to Raise the Profile of Our Profession
By Kay Corry Aubrey, User Experience Researcher, Usability Resources Inc., Bedford, MA, kay@usabilityresources.net […]
Tech Talk
Taking a Second Look at Second Life
By Jonathan Schneider, Candorist, The Candor Company, Atlanta, Georgia, jonathan@thecandorcompany.com […]
Toolbox
What QRCs Can Do to Ensure Diversity and Inclusion in Advertising Research
By Shira Glickman, Research Strategist, Encompass Market Research, shira@encompassmr.com; Katrina Noelle, Principal, KNow Research and Scoot Insights, San Francisco, California, kn@knowresearch.com […]