Luminaries
Jane Frost: CEO of the U.K.’s Market Research Society on How to Raise the Profile of Our Profession
By Kay Corry Aubrey, User Experience Researcher, Usability Resources Inc., Bedford, MA, kay@usabilityresources.net […]
Archives
Tech Talk
Taking a Second Look at Second Life
By Jonathan Schneider, Candorist, The Candor Company, Atlanta, Georgia, jonathan@thecandorcompany.com […]
Toolbox
What QRCs Can Do to Ensure Diversity and Inclusion in Advertising Research
By Shira Glickman, Research Strategist, Encompass Market Research, shira@encompassmr.com; Katrina Noelle, Principal, KNow Research and Scoot Insights, San Francisco, California, kn@knowresearch.com […]
Toolbox
d/Deaf Culture Gives New Meaning to Multicultural Studies
By Susanna Fránek, Cultural Anthropologist, Ethnologix, Los Angeles, California, @susawhit […]
Schools of Thought
A Broken Industry: How Market Research Fails Researchers of Color
By Whitney Dunlap-Fowler, Owner, Touch of Whit, Creative Founder, Insights in Color, Harrison, NJ, whitney@touchofwhit.com […]
Toolbox
Using the Psychological Power of Triangles for Better Interviews
By Daniel Berkal, Senior VP, The Palmerston Group, Toronto, Ontario, @danielberkal […]
Humor
Humor
Schools of Thought
Active Sensemaking: A Mixed Method to Leverage the Power of Stories
By Barrett W. Horne, Organizational Development Consultant, Onfoot Consulting, Whitehorse, Yukon, Canada; Henrik Nielsen, Founder, Fabula Agency, The Hague, Netherlands […]
Trends
Amplifying the Black Voice
By Ashleigh Williams, Research Director, C+R Research, Chicago, Illinois, ashleighw@crresearch.com […]