Financial services

Podcasts

VIEWS Podcasts: Dresden McBride

March 9, 2024 0

Mike Carlon’s latest podcast with Dresden McBride leverages their combined four decades of conducting user research in the financial services industry and is a must-listen for researchers interested in the digital customer experience. Highlights include when and why to leverage instinct and experience over customer opinions, and Dresden’s take on how researchers and designers can work more effectively together. […]

Industry Focus

That Was Then, This Is Now: How Financial Services Product Research Has Evolved in the Past Quarter Century

March 9, 2024 0

Mike Carlon takes us back in time to show how product development research in financial services has evolved from solution-focused to customer-focused. Today’s clients are using more agile, iterative explorations, conducted with far less money and time. The article details the essential methods and skills qualitative researchers need to be successful in financial services product research. […]