qrca

Book Reviews

Rethinking Users: How a Detailed Look at User Archetypes Can Change Your Outlook on EcoSystems by Michael Youngblood, Benjamin J. Chesluk, & Nadeem Haidary,BIS Publishers, 2021

September 6, 2022 0

Book reviewer Paula Rosecky, who is both a facilitator and coach, uses the context of a plane ride to share how Rethinking Users: How a Detailed Look at User Archetypes Can Change Your Outlook on EcoSystems, by Michael Youngblood, Benjamin J. Chesluk, and Nadeem Haidary, expands the reader’s view of user design. […]

Global

Usability Testing with Corner Store Owners in Pakistan: A How-To (and How-Not-To) Guide

September 4, 2022 0

When researching within the fast-and-loose world of corner store owners in Pakistan, Western design principles and User Experience research methodologies often do not apply. Issues such as cramped spaces in stores, cracked phone screens, dialect differences, and a target of technology novices can derail your research. Based on personal experience, Usama Waheed (co-founder at dli5) explains why many traditional UX techniques do not work in these situations and then shares UX methods he has developed to adapt to this market […]

Business Matters

Confidentiality Matters: Qualitative Best Practices

September 4, 2022 0

Data privacy is becoming increasingly important, and also increasingly confusing. The global head of compliance and quality for Cerner Enviza discusses best practices for maintaining confidentiality and also abiding by privacy laws when practicing qualitative research. The article includes advice on how to best handle any incidental disclosure by respondents. […]

Dear Emeritus

QRCA Emeriti Inspire Social Progress with Qualitative Techniques

September 4, 2022 0

QRCA Emeriti share perspectives on qualitative tools and facilitation techniques by lending a hand in creating more productive dialogue in our society at the community level. Several suggestions for local volunteering opportunities are offered, tactics that qualitative researchers can teach non-researchers are discussed, and a sneak peek of what the Emeritus members are developing for the research industry is included. […]

Trends

Research After ResTech: How Emerging Research Technologies Will Challenge and Change What We Do

September 4, 2022 0

Dave Kaye of Field Notes Communities expounds on the future of research in the context of rapidly proliferating technological tools for conducting research and the potential these tools have to change the way the market research industry operates. He predicts that an influx of novice researchers supported by emerging technical tools will call for greater guidance by researchers with established expertise. […]

Podcasts

Rest In Peace, Foster Winter

July 11, 2022 0

We acknowledge the contributions of Foster Winter to the VIEWS podcasts, and announce a new episode with April Bell, an empathy researcher and the author of The Fire Starter: Igniting Innovation with Empathy. […]

Industry Focus

3 Ways Qualitative Researchers Can Help P&C Insurance Companies Transform Their Industry

July 11, 2022 0

The property & casualty insurance industry is undergoing massive change as artificial intelligence and automation change the customer experience. Feature editor Tom Neveril explores what qualitative skills are helpful as clients attempt to personalize their services and build long-term loyalty. Several insurance company researchers and independent qualitative consultants contributed insights. […]