QRCA Views Summer 2025

Let Me Explain Black Again by Pepper Miller is an invitation to better understand Black consumers, not only as valuable customers, but also in a deeper and more insightful way. […]

Insight industry growth expert Paul Griffiths explores the most cost-effective and easily executed ways to grow your research partner brand. Regardless of whether you are a qualitative solopreneur, part of a small qualitative shop, or the leader in a large agency, there are ways you can build brand salience and make sales activity more impactful that don’t require big marketing budgets. […]

Catch & Release: Applying my experience learning to fly fish to using new recruiting tools and services New ways to recruit qual participants are […]