QRCA Views Summer 2025

We are tapping QRCA’s best-kept secret resource—the Emeritus Special Interest Group—to provide business advice […]

Seven seasoned qualitative researchers provide tips on client management, including how to handle scope creep, develop strong relationships, and when to “just say no.” […]

In a world where tight budgets and shrinking teams demand that research do more than enlighten—it must activate—this article reveals how journey mapping can transform insights into real organizational impact. Moving beyond pretty deliverables, it shows researchers how to use journey mapping as a collaborative, insight-driven process that aligns cross-functional partners, sharpens focus, and integrates seamlessly into decision-making. Through practical frameworks, examples, and lessons learned from more than 100 practitioners, the article demystifies what makes a journey map truly high-impact—and why the way you create it matters more than how it looks. For researchers hungry to see their work spark action rather than sit on a shelf, this piece is both a roadmap and a call to arms. […]