Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered methods for innovation and to address the big challenges we face in today’s world. Liz is also a professor within the Design Department at The Ohio State University. QRCA VIEWS Luminaries Feature Editor Kay Corry Aubrey recently spoke with Liz about her work in a field that she helped to create, related to qualitative research.
Podcasts
Interview with JR Harris
Robert (“J.R.”) Harris, President of JRH Marketing Services, has over 40 years of diverse marketing and research experience, including media, packaged goods, international, and […]
Global
Vive la Différence! High-Quality Translation Management Optimizes Qualitative Research Outcomes
Language translation and interpretation are among the well-known stumbling blocks on the way to meaningful and reliable qualitative research outcomes. Yet the benefits of a diverse group of participants are clear across every industry. […]
Schools of Thought
Abundant Insight
By Sarah DaVanzo, Vice President, Consumer & Market Insight & Foresight, L’Oreal Group, New York, New York, www.insightscience.com […]
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