Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered methods for innovation and to address the big challenges we face in today’s world. Liz is also a professor within the Design Department at The Ohio State University. QRCA VIEWS Luminaries Feature Editor Kay Corry Aubrey recently spoke with Liz about her work in a field that she helped to create, related to qualitative research.
Podcasts
Interview with Linda Kaplan Thaler and Robin Koval
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays […]
Trends
Research After ResTech: How Emerging Research Technologies Will Challenge and Change What We Do
Dave Kaye of Field Notes Communities expounds on the future of research in the context of rapidly proliferating technological tools for conducting research and the potential these tools have to change the way the market research industry operates. He predicts that an influx of novice researchers supported by emerging technical tools will call for greater guidance by researchers with established expertise. […]
Book Reviews
Rethinking Users: How a Detailed Look at User Archetypes Can Change Your Outlook on EcoSystems by Michael Youngblood, Benjamin J. Chesluk, & Nadeem Haidary,BIS Publishers, 2021
Book reviewer Paula Rosecky, who is both a facilitator and coach, uses the context of a plane ride to share how Rethinking Users: How a Detailed Look at User Archetypes Can Change Your Outlook on EcoSystems, by Michael Youngblood, Benjamin J. Chesluk, and Nadeem Haidary, expands the reader’s view of user design. […]
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