Without participants there would be no research–so how do we keep participants engaged, protected, and feeling valued for helping us? Zintro CRO Michael Collins offers suggestions and shares best practices to ensure a strong participant experience. […]
The key to being more creative is to learn what constitutes creativity—flexibility, fluency, originality, and elaboration. Renee Hopkins of Decision Analyst discusses how to build these skills and increase your creativity directly and deliberately. […]
Africa has often been portrayed homogeneously, leading some to dismiss the diversity of this continent. In fact, Africa consists of 54 countries, each with its own culture, customs, and languages. Amélie Truffert shares her experiences living and conducting research across the continent, challenging unconscious bias about this diverse land. […]
Join Chris Hauck, a Colorado resident and Denver city guide extraordinaire, as he takes us on a journey of the Mile High City and its surrounding towns in preparation for the QRCA annual conference in January 2024. […]
From AI to software platforms and dozens of tools in between, Nichola Quail—Founder and CEO of Insights Exchange—shares tips on what, when, and how to leverage technology, and how they can benefit your company, based on her own experiences building her company. […]
Researchers are wired to anticipate, expect, and confirm patterns—confirming biases that can compromise research quality and limit new insights. Author Andrew Grenville shows us how to avoid these pitfalls and provide more effective research by incorporating diversity, doubt, and checklists into our work. […]
Artistic Swimming was forced to reinvent itself to prevail as an Olympic Sport. Author Cynthia Tello compares this transformation to the one facing qualitative research, sharing lessons learned and offering ideas for qualitative researchers. […]
QRCA Emeritus members tackle the online vs. in-person research question and provide insights about the value of each based on their recent experiences. […]
Susan Collin reviews a new book by Becky Blades. Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas suggests letting go of the strict rules for creativity and how starting more ventures than thought possible can actually make you more productive. […]
In Build: An Unorthodox Guide to Making Things Worth Making, Tony Fadell, creator of the iPod and co-founder of Nest, shares his inspiring journey as a technology and design leader, exploring his take on innovation, creativity, and entrepreneurship. Reviewed by Liz Granahan. […]
© 2025 Qualitative Research Consultants Association. All rights reserved.