VIEWS Summer 2025 Humor

Qualitative data doesn’t make as many headlines as glitzy poll numbers during election cycles, but they too are assessed because they reveal the thoughts and values that determine how people vote. In what was 2024’s high-attention, too-close-to-call presidential election, the opinions of swing voters were of particular interest to pundits, politicians, and the public. Political qualitative researcher Rich Thau was among the moderators who delved deeper to understand the why behind the poll counts. […]

From AI to software platforms and dozens of tools in between, Nichola Quail—Founder and CEO of Insights Exchange—shares tips on what, when, and how to leverage technology, and how they can benefit your company, based on her own experiences building her company. […]

Last year, the QRCA Board of Directors approved a fitting celebration of Naomi Henderson’s memory. As part of the team that selected the winners of these awards, the decision was very difficult. Everyone who applied was extraordinary in their own way. I was honored to deliver the awards at the QRCA 2024 annual conference in Denver to Daniel Berkal and Julianna DeMicco. […]