VIEWS Fall 2025 Humor

Invisible Women: Data Bias in a World Designed for Men helps us understand the ways research and design built around the needs of men shapes all our everyday lives […]

Like many marketing researchers and facilitators, Mary Ellyn Vicksta uses photos and visuals during focus groups and facilitate meetings to prompt responses. The use of sequencing can be extremely helpful to get to a deeper meaning—whether that is with consumers or with clients as they develop products or services. This article explains sequencing and how to use it. […]

Well, here we are, a full year since our world (and industry) was upended by the COVID-19 pandemic. In the past twelve months, we’ve experienced and witnessed anxiety, fear, outrage—fueled not only by the pandemic but also by social injustice. We must remember that the people we interview every day do not live in a vacuum; they, like us, can’t help but see, hear, and feel all of the flaws of the world that have been placed under a microscope, it seems, in the past year.  […]