QRCA luminary Jen Dale shares a fun conversation with Foster Winter about her 22 years in online qualitative research—the past, the present, and the future; the good, the bad, and the ugly!
Toolbox
Getting It Right with SEGMENTATION STUDIES: A Qualitative Guide
This article explores best practices for conducting segmentation studies, avoiding common pitfalls, and maximizing the impact of your findings. […]
Book Reviews
COLLABORATION IS THE NEW COMPETITION: WHY THE FUTURE OF WORK REWARDS A CROSS-POLLINATING HIVE MIND & HOW NOT TO GET LEFT BEHIND
Review of new book Collaboration is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind, by Priscilla McKinney […]
From the President
From The President – Fall 2025
By Jeff Hecker QRCA President | QRCA Principal, Athena Brand Wisdom Toronto, Ontario, Canada | jeff.hecker@athenabrand.com […]
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