Online Qualitative – Where We’ve Been and Where We’re Going: A Conversation with Jen Dale

Conducting research with seriously ill patients demands more than solid methodology—it requires empathy, flexibility, and respect. Drawing from emotional insights studies by PJ Quinn, Inc., this article outlines practical strategies for qualitative researchers working with chronically or life-threateningly ill participants. From recruitment and discussion-guide design to projective techniques like “Magic Wand” and “Letter to Younger Self,” it shows how to elicit authentic patient voices without causing undue distress. Moderators will learn how to prepare, protect participant well-being, manage their own emotional resilience, and deliver insights that honor patient experiences while informing healthcare decisions. […]

Bill Abrams is President and founder of dedicated to ethnographic marketing research since 1983. Housecalls has conducted ethnography for many Fortune 500 companies, including […]

Margaret Watts Romney, author of Speakership is Leadership, takes you on a journey to uncover the truth behind your “speakership,” which goes beyond public speaking to embrace a holistic approach, as you guide others with your words. In the book, she describes the tools and insights required for speakership, including how to prepare for public speaking and how to understand your voice and body and the signals they give during moments of speakership. […]