QRCA luminary Jen Dale shares a fun conversation with Foster Winter about her 22 years in online qualitative research—the past, the present, and the future; the good, the bad, and the ugly!
Toolbox
The Science and Art of Insights: A Time-Tested, Five-Step Process for Generating Eureka Moments
Andrew Grenville explains a time-tested 5-step process for generating Eureka! moments from the insights generated in qualitative research. By adjusting our workflow to better accommodate these steps, we can optimize the quality and depth of the insights we generate. […]
Podcasts
Qualitative Tools for Generative Design Research: A Conversation with Liz Sanders
Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered […]
Podcasts
Interview with Bill Abrams
Bill Abrams is President and founder of dedicated to ethnographic marketing research since 1983. Housecalls has conducted ethnography for many Fortune 500 companies, including […]
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