QRCA luminary Jen Dale shares a fun conversation with Foster Winter about her 22 years in online qualitative research—the past, the present, and the future; the good, the bad, and the ugly!
Industry Focus
Post-Pandemic—Travel and Tourism Qualitative Research Is Evolving as Travelers Seek More Control
Neal Sandin identifies the critical trends in the travel and tourism industry that are driving marketing research projects for airlines, destination hotels, local businesses, and events. The article explores the essential methods and skills qualitative researchers need to be successful in tourism and hospitality research. […]
Book Reviews
Build: An Unorthodox Guide to Making Things Worth Making By Tony Fadell, Harper Business, 2022
In Build: An Unorthodox Guide to Making Things Worth Making, Tony Fadell, creator of the iPod and co-founder of Nest, shares his inspiring journey as a technology and design leader, exploring his take on innovation, creativity, and entrepreneurship. Reviewed by Liz Granahan. […]
Toolbox
Ethical Dilemmas in Studying Family Consumption
Conducting ethnographic research with families poses unique ethical challenges. While we need to find common ground and connect with the people we’re learning from, too great a degree of entanglement can compromise our research. […]
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