Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered methods for innovation and to address the big challenges we face in today’s world. Liz is also a professor within the Design Department at The Ohio State University. QRCA VIEWS Luminaries Feature Editor Kay Corry Aubrey recently spoke with Liz about her work in a field that she helped to create, related to qualitative research.
Toolbox
Leveraging AI to Recruit Qualitative Research Respondents
When traditional methods fall short in finding hard-to-reach qualitative research participants, AI-powered social media ad campaigns can offer a highly effective alternative. These campaigns use AI to target recruits based on specific behaviors and interests across multiple online platforms, as well as help optimize ad visuals, copy, and delivery to boost engagement and reduce cost. Author Tami Wloch shares that a thoughtful, human-guided approach—supported by AI—can deliver efficient, accurate results, helping researchers recruit for qual studies. […]
Book Reviews
The Scout Mindset: Why Some People See Things Clearly and Others Don’t by Julia Galef
Book Reviewer Melanie B. Brewer says that Julia Galef’s book, The Scout Mindset: Why Some People See Things Clearly and Others Don’t, makes a strong case that we are hardwired to defend our opinions and stick to our beliefs—and shows how to develop the best possible map of reality. […]
Podcasts
VIEWS Podcasts: Beka Shea
Military veteran Beka Shea talks to Doug about her transition into corporate America where she helps teams understand the science of people in her behavioral analytics consulting work at Culture Index. […]
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