Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered methods for innovation and to address the big challenges we face in today’s world. Liz is also a professor within the Design Department at The Ohio State University. QRCA VIEWS Luminaries Feature Editor Kay Corry Aubrey recently spoke with Liz about her work in a field that she helped to create, related to qualitative research.
Schools of Thought
What Can Magicians Teach Us about How Consumers Think?
Working with qualitative methods inevitably requires that we consider issues of attention, sensory processing, and cognitive processes. In this article, veteran moderator and occasional magician Jeff Hecker discusses how magicians consider and leverage these same issues, with some fascinating implications for researchers. […]
Trends
The Pandemic Pivot of Social Media and Video
By Shaili Bhatt, Senior Research Director, C+R Research, Chicago, Illinois, shailib@crresearch.com […]
Spanish Translations
Seis Sombreros para Pensar: El Poder de una Revisión Holística
El Dr. Dave Oventhal, profesor de estrategia e investigación con años de experiencia aplicada en diversos roles de producto, sugiere utilizar la metodología de los Seis Sombreros para Pensar (Sombreros) para asegurar la participación total del equipo y reducir el tiempo de reunión al revisar y mejorar de forma efectiva las actividades de investigación. El Dr. Dave explica cómo usar los Sombreros, al planear, durante y después de un proyecto de investigación, y cómo asegurar que los equipos trabajen en paralelo. […]
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