Respondent Personas

We acknowledge the contributions of Foster Winter to the VIEWS podcasts, and announce a new episode with April Bell, an empathy researcher and the author of The Fire Starter: Igniting Innovation with Empathy. […]

Mark Wheeler discusses some key behavioral science principles that can be easily leveraged when providing recommendations to clients. Applying the principles (social norms, loss aversion, the endowment effect, storytelling, and consistency bias) to our primary research findings will help us provide greater value to our clients. […]

Two researchers based in Malaysia guide you to get the best out of qualitative projects in the Southeast Asia region. […]