Respondent Personas

What Marketers Need to Know about Human Bias: An Interview with Richard Shotton Considered one of the most talented brand strategists in the UK, […]

John Arnold is a leading marketing speaker and author specializing in marketing advice for small businesses. He is the author of “E-Mail Marketing for […]

The most effective research tells a compelling story. It has been said that writing less requires more thought and strategy than writing more—so it’s no wonder many of us struggle to create infographics. Researcher Joe Hopper can relate—and in this article, he shares his approach of eight principles for creating thoughtful and compelling DIY infographics that can enhance qualitative storytelling. […]