Respondent Personas

What Marketers Need to Know about Human Bias: An Interview with Richard Shotton Considered one of the most talented brand strategists in the UK, […]

We acknowledge the contributions of Foster Winter to the VIEWS podcasts, and announce a new episode with April Bell, an empathy researcher and the author of The Fire Starter: Igniting Innovation with Empathy. […]

Our 2023 conference theme, “Eyes, Ears, Senses, Oh My! Powering Up for the Future of Qual,” is about honing our skills for the next 40 years, which will undoubtedly be centered on a digital-first and tech-enabled world. Charlotte, North Carolina, is the perfect backdrop for this context, given it is one of the fastest-growing southern U.S. cities and caters to a wide variety of industries from banking, energy, and you guessed it—technology. […]