Respondent Personas

Reviewer Oana Popa Rengle explains why this is a must-read book for anyone involved in market research. She explores author Jon Cohen’s thesis of why asking people what they think is not always helpful because what people say may not a true reflection of what they feel or think. […]

Joel Reish was a talented and long-time dedicated QRCA member. We dedicate the Fall 2022 issue of VIEWS to him for his service to QRCA and our magazine. […]

 Naomi Henderson opened RIVA in 1981 and is its CEO, directing policy and procedures for two divisions: Research and Training. She is co-founder […]