Respondent Personas

C. Frederic John is so passionate about storytelling that he wrote a book, Storytelling and Market Research: A Practical User Guide. […]

Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]

Working with qualitative methods inevitably requires that we consider issues of attention, sensory processing, and cognitive processes. In this article, veteran moderator and occasional magician Jeff Hecker discusses how magicians consider and leverage these same issues, with some fascinating implications for researchers. […]