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QRCA Views Fall 2024
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Archives
Industry Focus
Post-Pandemic—Travel and Tourism Qualitative Research Is Evolving as Travelers Seek More Control
Neal Sandin identifies the critical trends in the travel and tourism industry that are driving marketing research projects for airlines, destination hotels, local businesses, and events. The article explores the essential methods and skills qualitative researchers need to be successful in tourism and hospitality research. […]
Quant Lens
Quant Research for Quallies
New QRCA VIEWS column—Quant Lens by Robert Walker—Understanding the foundational elements of quantitative research and why Quallies should care. […]
Podcasts
VIEWS Podcasts: David Kalisher
Mike Carlon is joined by David Kalisher of Jolly Road productions. Listen in as we uncover David’s journey from struggling artist to successful filmmaker creating visual experiences for advertising, market research, corporate board rooms, conferences, museums, living rooms, digital content, and more. […]
Book Reviews
The Power of Regret: How Looking Backward Moves Us Forward, by Daniel Pink, Riverhead Books, 2022
Reviewed by Alexandru Dincovici, Owner, IziBiz Consulting, Associate Lecturer, University of Bucharest, NSPSPA, Bucharest, Romania, alex@meany.ng […]
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QRCA Views Summer 2024
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
From the President
From The President – Summer 2024
By Lauren Isaacson, QRCA President, Founder & Research Director, Curio Research, Vancouver, British Columbia, Canada, lauren@curioresearch.net […]
From the Editor in Chief
From the Editor in Chief – Summer 2024
Our cover story is on the Future of Qualitative Research in our Business Matters column. We thank author Len Ferman for donating his time to conduct a workshop on the future of qualitative research and share the ideas generated. […]
Book Reviews
Any Insights Yet? by Chris Kocek, Yellow Bird Press, 2023
Any Insights Yet?, written by Chris Kocek, is an easy-to-read reference guide on building insights for new and experienced market researchers. […]
Book Reviews
Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents—and What They Mean for America’s Future, by Jean M. Twenge, Atria Books, 2023
Cynthia Tello reviews Jean M. Twenge’s book, Generations, a fascinating book that will transform your viewpoint on the six living generations in America. Based on a rigorous, yet creative methodological approach, Generations offers an innovative perspective and a new Model of Generations, placing technology at the base of all radical transformations of society and the catalyst behind generational change. […]