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Schools of Thought
What Can Magicians Teach Us about How Consumers Think?
Working with qualitative methods inevitably requires that we consider issues of attention, sensory processing, and cognitive processes. In this article, veteran moderator and occasional magician Jeff Hecker discusses how magicians consider and leverage these same issues, with some fascinating implications for researchers. […]
Book Reviews
The Scout Mindset: Why Some People See Things Clearly and Others Don’t by Julia Galef
Book Reviewer Melanie B. Brewer says that Julia Galef’s book, The Scout Mindset: Why Some People See Things Clearly and Others Don’t, makes a strong case that we are hardwired to defend our opinions and stick to our beliefs—and shows how to develop the best possible map of reality. […]
Podcasts
Interview with John Hlinko
John Hlinko has long been recognized as an innovator and Buzz Czar on the grassroots-marketing front, using emerging technologies and creative communications to achieve […]