Tech Talk
Why Omni-Channel Will Make Mobile Ethnography a Staple in 2021
By Eugene Murphy, Founder & CEO, Indeemo, Cork, Ireland, eugene.murphy@indeemo.com […]
Archives
Trends
Do Qualitative and UX Research Overlap?
By Susan Fader, FaderFocus, New York Metro Area, susanfader@faderfocus.com […]
Travelwise
Qualitative Adventures in the Kingdom of Saudi Arabia and Lessons for International Qualitative Research
By Fiona Ray, Founder, Ready About Consumer Insights, Chicago, Illinois, fionaray@readyaboutinsights.com […]
Book Reviews
How You Say It: Why You Talk the Way You Do—and What It Says about You and This Is Your Brain on Stereotypes: How Science Is Tackling Unconscious Bias
Reviewed by Susan Fader, FaderFocus, New York Metro Area, susanfader@faderfocus.com […]
Book Reviews
The Splendid and the Vile: A Saga of Churchill, Family, and Defiance during the Blitz
Reviewed by Wes Michael, Rare Patient Voice, LLC, Towson, Maryland, wes.michael@rarepatientvoice.com […]
Book Reviews
Think Like a Rocket Scientist and The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators
Reviewed by Natalia Infante Caylor, PhD, Owner, Infante Consulting and Research, Fort Collins, Colorado, admin@infanteconsultingandresearch.com […]
Book Reviews
The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work
Reviewed by Caroline Volpe, Compass Market Research, LLC, Schwenksville, Pennsylvania, caroline@compassmarketresearch.com […]
Schools of Thought
Abundant Insight
By Sarah DaVanzo, Vice President, Consumer & Market Insight & Foresight, L’Oreal Group, New York, New York, www.insightscience.com […]
Podcasts
The Power of Business Conversation with Daniel Wolf
This edition of the QRCA Conversations in Depth podcast features Foster Winter’s conversation with Daniel Wolf discussing the Power of Business Conversation—from casual, informal […]
Podcasts
Qualitative Tools for Generative Design Research: A Conversation with Liz Sanders
Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered […]