Luminaries
Composing a New Narrative about Storytelling
Nancy Cox shares a fresh perspective on thinking and writing like a storyteller throughout the consumer research and product innovation process. […]
Archives
Industry Focus
Expanding Your Business into Pharmaceutical Market Research
Pharmaceutical research is so rewarding—you’re contributing to the greater good of your communities—but it is also a very demanding industry to work in. In this article, we share the rewards, challenges, and scenarios in this field, so that you too might explore expanding your business into the vibrancy of pharma research. […]
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QRCA Views Summer 2021
Stay informed of the latest stories with QRCA VIEWS magazine. […]
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QRCA Views Spring 2021
Stay informed of the latest stories with QRCA VIEWS magazine. […]
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QRCA Views Winter 2020
Stay informed of the latest stories with QRCA VIEWS magazine. […]
Book Reviews
Once Upon an Innovation
Reviewed by Karen Lynch, Independent Qualitative Research Consultant, Fairfield, Connecticut, karen@karenlynch.com […]
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The UX Lexicon is Born: Clear Communication and Understanding for All Researchers
By Michele Ronsen, Founder, Curiosity Tank, San Francisco, California, michele@curiositytank.com and Janet Standen, Co-Founder, Scoot Insights, San Francisco, California, janet@scootinsights.com
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Ask Dr. Generation: Advice for Better Connections Among Generations
By Katherine Jeffery, CEO, KJ Consulting, Black Mountain, North Carolina, kj@katherinejeffery.com and Fiona Ray, Founder, Ready About Insights, Chicago, Illinois, fionaray@readyaboutinsights.com […]
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Open After COVID: Full-Service Leaders on the Future of In-Person Qual
By Sebastian Murdoch-Gibson, Research Manager, Humà Insight, Toronto, Ontario, Canada, sebastian.murdoch-gibson@huma-insight.com […]
Schools of Thought
Consilience: A New Way to Understand Human Behavior
By Tom Beakbane, President, Beakbane: Brand Strategies & Communications, Toronto, Ontario, Canada, tom@beakbane.com […]