Business Matters
Guiding the C-Suite from Hunch to Hypothesis
By David Ogilvie, Bespoke Strategic Research, Brooklyn, NY, djrogilvie@yahoo.com […]
Archives
Book Reviews
Willpower Doesn’t Work and Dark Horse
Reviewed by Pat Sabena, psabena@qual.com
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Book Reviews
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
Reviewed by Susan Fader, susanfader@faderfocus.com
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Book Reviews
Farsighted: How We Make the Decisions That Matter the Most
Reviewed by Susan Fader, susanfader@faderfocus.com
[…]
Book Reviews
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google and The Upstarts: Uber, Airbnb, and the Battle for the New Silicon Valley
Reviewed by Susan Fader, susanfader@faderfocus.com
[…]
Podcasts
The Role of Qualitative Listening in Community Planning: Philip Denning Interview
QRCA continues to conduct and record interviews with thought leaders in the qualitative research industry. These podcasts shed light on subjects of great interest […]
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QRCA Views Winter 2018
QRCA leads the conversation in qualitative research. Stay informed of the latest stories with QRCA VIEWS magazine.
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Online or Offline: Finding the Sweet Spot
By Jen Dale, President and CEO, InsideHeads, St. John, VI USA, jdale@insideheads.com […]
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In Their Eyes: How Understanding Respondent Perceptions Can Help Improve the Research Process
By Caroline Volpe, President, Compass Market Research LLC, Schwenksville, PA, caroline@compassmarketresearch.com […]
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How Qualitative Market Researchers Can Add Mystery Shopping to Their Toolkits
By David Lithwick, Principal, Market Alert Limited. Toronto, Canada, david@marketalert.ca […]