Archives - Page 8 of 46

Demystifying Semiotics: A Primer on How to Do Semiotic Decoding

March 22, 2023 0

In this how-to article, SemioFest co-founder Hamsini Shivakumar demystifies semiotics. She explains: what semiotics is; how it is different from voice-of-the-customer research; and how semiotics-based insights help your customers improve their marketing. Hamsini also provides an introductory how-to on conducting semiotics analyses so that you can consider how you might incorporate semiotics into your practice or business. […]

What Can Magicians Teach Us about How Consumers Think?

March 22, 2023 0

Working with qualitative methods inevitably requires that we consider issues of attention, sensory processing, and cognitive processes. In this article, veteran moderator and occasional magician Jeff Hecker discusses how magicians consider and leverage these same issues, with some fascinating implications for researchers. […]

QRCA 2022-23 President Michael Mermelstein

From The President – Spring 2023

March 22, 2023 0

Is AI a friend or foe of market research? It depends on how we adapt. The article lists at least 6 ways AI can be used in qualitative research. […]

VIEWS Podcasts: Kelsey Buttimer

March 22, 2023 0

In this podcast, Mike Carlon and Kelsey Buttimer (president of Fieldwork Chicago) discuss parallels between dancing and managing qualitative fieldwork, climbing the ladder in the qualitative research industry, and the value Fieldwork gets from its relationship with QRCA. […]

David Wellisch on the Importance of Gaining Cultural Fluency to Win Hearts and Minds in Multicultural America

March 22, 2023 1

This quarter, Zoë Billington sat down with David Wellisch, CEO and Co-Founder of Collage Group. David has spent his career navigating the evolving cultural landscape in the United States and what this means for businesses seeking to better understand and authentically connect with Americans. […]

Modernizing Healthcare: The Role of Research in Building a Healthier Industry

March 22, 2023 0

Sandra Ferris and Meagan Hafner of Gongos—part of InSites Consulting describe how health insurers are responding to accelerating consumerism in healthcare, what types of research studies are in high demand, and what skills qualitative researchers must have to be successful in this industry. […]

Vive la Différence! High-Quality Translation Management Optimizes Qualitative Research Outcomes

March 22, 2023 0

Language translation and interpretation are among the well-known stumbling blocks on the way to meaningful and reliable qualitative research outcomes. Yet the benefits of a diverse group of participants are clear across every industry. […]

Dear Emeritus, Please Help Me with Client Management!

March 22, 2023 0

Seven seasoned qualitative researchers provide tips on client management, including how to handle scope creep, develop strong relationships, and when to “just say no.” […]

From the Editor in Chief – Spring 2023

March 22, 2023 0

Our Spring issue is stocked full of ideas and insights as you gear up for the next quarter. […]

What Am I Buying and Why: An Insurance Primer

March 22, 2023 0

Calvin Gilman explains the types of small-business insurance that may be most relevant for qualitative researchers operating small businesses. Calvin aims to arm readers with some tools that will help them become more savvy consumers of insurance, and give them a better understanding of the risks that face their businesses and methods to mitigate those risks. He discusses contract insurance, professional liability, and the growing issue of cyber liability coverage. Qualitative professionals should discuss these issues with insurance brokers to determine coverage options and premiums available, and should also discuss risk management with their entire qualitative research teams. […]