From the President
From The President – Spring 2025
By Jeff Hecker QRCA President | QRCA Principal, Athena Brand Wisdom Toronto, Ontario, Canada | jeff.hecker@athenabrand.com […]
Archives
From the Editor in Chief
From the Editor in Chief – Spring 2025
QRCA Views’ Editor-in-Chief introduces the latest issue, packed with thought-provoking content for market research professionals – and the magazine’s first Spanish language article, celebrating our global reach. […]
Cover
QRCA Views Spring 2025
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Spanish Translations
Por qué invertir en la marca de su empresa es importante para su estrategia de crecimiento
Por qué la creación de una marca es una inversión importante para una empresa de investigación cualitativa como parte de su estrategia de crecimiento. […]
Podcasts
VIEWS Podcasts: Joe Indusi
Joe Indusi, founder of TrueView Audio Visual, discusses his journey from entertainment to UX research, the evolution of UX, and future trends in usability research. […]
Book Reviews
COLLABORATION IS THE NEW COMPETITION: WHY THE FUTURE OF WORK REWARDS A CROSS-POLLINATING HIVE MIND & HOW NOT TO GET LEFT BEHIND
Review of new book Collaboration is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind, by Priscilla McKinney […]
Book Reviews
HOW TO KNOW A PERSON: THE ART OF SEEING OTHERS DEEPLY AND BEING DEEPLY SEEN
Review of How to Know a Person by David Brooks, focusing on the importance of empathy and deep connections in understanding others. […]
Book Reviews
MISBELIEF: WHAT MAKES RATIONAL PEOPLE BELIEVE IRRATIONAL THINGS
Review of Dan Ariely’s latest work explores misbelief, emotional reasons for descending into misinformation, cognitive biases, and social dynamics. […]
Global
The Evolving Landscape of Global Tourism: Uncovering Hidden Connections with Semiotics
Explore how the global tourism landscape is changing, driven by new traveler segments, the rise of culturally immersive destinations, and the influence of the creative economy. Delve into the importance of semiotics and cross-cultural understanding in crafting meaningful travel experiences while addressing the challenges of overtourism and the need for ethical tourism practices. […]
Toolbox
Understanding and Preventing Participant Fraud in Qualitative Research
Understanding and preventing participant fraud in the qualitative research screening process. […]