From street gang initiations to holiday celebrations, to the mating displays of birds and the mourning behavior of elephants, rituals take infinite forms but share fascinating commonalities. […]
Book reviewer Julie Kurd shares why this book will cause you to reflect on the artist and the soldier inside yourself, your organization, and your industry. Can you think beyond efficiency and effectiveness and structure your life, your team, and your industry for creativity as well? […]
Book Reviewer James Roloff shares how Learning to Build provides an accessible and straightforward framework for innovation, inspired by the principles of quality management. Author Bob Moesta is an innovation consultant, and a co-creator of the Jobs to Be Done methodology. […]
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Our 2023 conference theme, “Eyes, Ears, Senses, Oh My! Powering Up for the Future of Qual,” is about honing our skills for the next 40 years, which will undoubtedly be centered on a digital-first and tech-enabled world. Charlotte, North Carolina, is the perfect backdrop for this context, given it is one of the fastest-growing southern U.S. cities and caters to a wide variety of industries from banking, energy, and you guessed it—technology. […]
Our next annual QRCA conference will be in Charlotte, North Carolina in March. In this article Chris Hauck familiarizes you with the attractions, food, and entertainment in Charlotte, so you can plan ahead for a productive and fun week in the Queen City. […]
A seasoned expert in digital qualitative research, Dave Kaye’s career has taken him around the world listening firsthand to stories from thousands of research participants. His ability to get to the heart of the narrative and the insights that live within it has put him at the forefront of mobile research co-founding Field Notes, one of the world’s first smart phone research apps. Dave is passionate about bringing new technologies to research, but he is always keen to keep things simple. He joins Conversations in Depth to discuss his nontraditional path of getting into the market research business and his passion for digital methods. […]
We can’t read respondents’ minds, but through contemporary neuro methods we can access the truths they don’t mention, along with how they are feeling, how hard they’re thinking, and where they’re looking, to round out the data we get from what they say. The author explores neuro methods, where they came from, where they are going, and crucially, how we can leverage them to elevate the insights we deliver to our end-clients. […]
Influencers are well-known for their contributions to the marketing ecosystem, but did you know they can also be a valuable resource for marketing research professionals? This article shares tips for initiating relationships with Influencers, specifically through the lens of helping solve qualitative recruitment challenges. […]
Show your clients a vivid picture of what it’s like to be one of their customers by delivering an Experience Investigation. Using a Customer Experience (CX) mindset, go beyond rational and conscious observations to better understand how expectations, emotions, subconscious clues, and behavioral psychology affect how customers feel toward a company. The article is a useful primer on how to pay attention to, capture, and evaluate the signals firsthand that create the emotions that can either attract or repel customers. […]
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