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Podcasts
Interview with Ben McConnell and Jackie Huba
Ben McConnell and Jackie Huba are experts on the effects of word of mouth on customer loyalty. Forbes has called their work “the word […]
Trends
Trends in Qualitative Recruiting: Complexity Takes Its Toll
Renee Hopkins explains that qualitative recruiting is trending toward complexity from many angles. Researchers are creating more complex screeners for longer, more complex projects with shorter, less-flexible timelines. Recruiters are using technology and social media to find participants with more specific demographics and from underrepresented groups. […]
Cover
QRCA Views Summer 2024
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]