From the President
From The President – Winter 2025
By Lisa Horwich QRCA President | Managing Partner – Research Principal, Pallas Research Associates, LLC | Seattle, Washington | Lisa@pallasresearch.com […]
Articles by Matt Close
Podcasts
VIEWS Podcasts: Beka Shea
Military veteran Beka Shea talks to Doug about her transition into corporate America where she helps teams understand the science of people in her behavioral analytics consulting work at Culture Index. […]
Toolbox
Journey Mapping That Drives Change: Best Practices for Qualitative Researchers
In a world where tight budgets and shrinking teams demand that research do more than enlighten—it must activate—this article reveals how journey mapping can transform insights into real organizational impact. Moving beyond pretty deliverables, it shows researchers how to use journey mapping as a collaborative, insight-driven process that aligns cross-functional partners, sharpens focus, and integrates seamlessly into decision-making. Through practical frameworks, examples, and lessons learned from more than 100 practitioners, the article demystifies what makes a journey map truly high-impact—and why the way you create it matters more than how it looks. For researchers hungry to see their work spark action rather than sit on a shelf, this piece is both a roadmap and a call to arms. […]
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QRCA Views Winter 2025
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
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QRCA Views Fall 2025
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Spanish Translations
Co-Moderando el Futuro: Adoptar la IA sin perder la chispa humana
En este artículo oportuno y revelador, Lauren McCluskey comparte su experiencia personal al adentrarse en la moderación con IA, detonada por una sorpresiva solicitud de un cliente que llegó mientras estaba en una pista de esquí. Con una mezcla única de reflexión personal y orientación práctica, desglosa dónde las herramientas de IA pueden potenciar la investigación cualitativa y dónde los moderadores humanos siguen siendo esenciales. Los lectores obtendrán un marco claro para evaluar plataformas de IA, ejemplos reales de uso híbrido y una hoja de ruta para mantenerse relevantes en un panorama en evolución. Ya seas curioso, cauteloso o entusiasta de la IA, este artículo es lectura obligada para investigadores cualitativos que navegan el futuro de la co-moderación con IA. […]
Industry Focus
Qualitative Research for Political Campaigns in an Era of Hyper-Partisanship
Qualitative research in U.S. politics faces unique challenges in an era of hyper-partisanship. Experts Dave Metz and Lori Weigel explore how polarization impacts voter engagement, recruitment, and honest dialogue—and share strategies researchers can use to navigate bias, build trust, and uncover authentic insights that inform effective campaign messaging. […]
Book Reviews
Speakership is Leadership: A Guide for Sudden Leaders Who Need to Lead with Their Words. Yesterday.
Margaret Watts Romney, author of Speakership is Leadership, takes you on a journey to uncover the truth behind your “speakership,” which goes beyond public speaking to embrace a holistic approach, as you guide others with your words. In the book, she describes the tools and insights required for speakership, including how to prepare for public speaking and how to understand your voice and body and the signals they give during moments of speakership. […]
Quant Lens
Synthetic Data: Friend or Foe?
Synthetic data is moving from buzzword to practical helper for qual. This article demystifies what it is (and isn’t), distinguishes spreadsheet-style synthetic datasets from narrative synthetic personas, and shows when to use each—screeners, guide tests, privacy-safe storytelling, and bridging gaps between qual/quant—without replacing live human voices. You’ll get starter use cases, guardrails (seed quality, labeling, sanity checks), a beginner’s playbook, and hybrid workflows so synthetic data lightens the load while real conversations do the delicate listening. […]
Podcasts
VIEWS Podcasts: Sally Kohn
In the latest episode of Conversations in Depth, host Doug Keith sits down with Sally Kohn—public speaking coach, media trainer, author, and former MSNBC commentator—to explore her journey from on-air personality to executive presence coach. Sally shares what she’s learned about connecting across differences and why empathy and understanding are essential skills for researchers and leaders navigating today’s polarized climate. […]