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Business Matters
Dealing With Big Change? Don’t Just Survive. Thrive!
Qualitative moderator Kelley Styring offers a provocative look at people who have navigated and overcome significant emotional and physical challenges in their lives and emerged to thrive. Through engaging stories, Styring shares five behavioral and attitudinal operational principles that qualitative researchers can apply to our own lives. […]
Business Matters
Niche Down to Rise Up: Differentiating Your Market Research Firm in a Crowded Market
Solo and team market researchers: Learn how to differentiate your services and attract ideal clients in a competitive landscape. This article provides actionable strategies for identifying your unique value propositions and crafting compelling brand messaging. Discover how niche marketing and strategic positioning can elevate your firm above the competition. You’ll gain insights into your client needs and your competitors’ tactics to refine your marketing approach. Stop competing on price and start winning with differentiation. […]
Toolbox
Instagram to the Rescue: How to Use Influencers for Marketing Research Recruiting
Influencers are well-known for their contributions to the marketing ecosystem, but did you know they can also be a valuable resource for marketing research professionals? This article shares tips for initiating relationships with Influencers, specifically through the lens of helping solve qualitative recruitment challenges. […]