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QRCA Views Winter 2024
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Business Matters
Rethinking Client Deliverables: What Happens after the Research Ends?
Your engagement doesn’t have to end after your marketing research report is delivered. The insights you uncover can serve as a springboard for expanded services—creating customer personas, developing key message platforms, or assembling brand guidelines. By applying research insights, you deepen client relationships and elevate your role from researcher to strategic partner. Thoughtfully extending your deliverables can also potentially create new revenue opportunities while reinforcing your core expertise. […]
Dear Emeritus
QRCA Emeriti Inspire Social Progress with Qualitative Techniques
QRCA Emeriti share perspectives on qualitative tools and facilitation techniques by lending a hand in creating more productive dialogue in our society at the community level. Several suggestions for local volunteering opportunities are offered, tactics that qualitative researchers can teach non-researchers are discussed, and a sneak peek of what the Emeritus members are developing for the research industry is included. […]