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Podcasts
Interview with Kayte Hamilton
Writing the Right Questions Kayte Hamilton, recipient of this year’s QRCA Rising Star Award, joins host Foster Winter for a particularly timely conversation on […]
Schools of Thought
The Power of Kintsugi: Breaking Insights to Build Masterpieces
This article presents a unique perspective of tying the Japanese artform of Kintsugi (golden joinery of broken pottery pieces) to the development of more powerful insights in marketing research. The author shares her journey learning that less pristine insights can actually result in more effective brand partnerships. The article presents three readily deployable frameworks that enhance the strategic thinking of qualitative researchers. […]
Humor