Luminaries
Digital Body Language for the VIEWS Community
By Zoë Billington, Lead of Research & Consumer Insights, Vimeo, New York, New York, zbillington@gmail.com […]
Articles by Matt Close
Global
How to Find a Solution to Your Client’s Challenge on the Other Side of the World
For any challenge you face, someone somewhere in the world is probably solving a remarkably similar one […]
Toolbox
The 10 Minute Interview
Using a three-step process, we can get more honest, accurate participant feedback. […]
Industry Focus
Find Success in Litigation Consulting by Applying Three Areas of Qualitative Expertise
The fascinating art and science behind litigation consulting and 3 key areas for qualitative researchers to consider […]
From the President
From The President – Winter 2021-22
QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]
From the Editor in Chief
From the Editor in Chief – Winter 2021-22
Winter is coming! Yikes, did I just start off this column with a clichéd Game of Thrones reference? Just like winter came for the house of Frey (thank you, Arya Stark), winter has come for me as well. Two years ago, I took over the editor-in-chief position from Jenifer Hartt, which means that this winter’s edition will be my last. It’s time to pass the torch (or snow shovel as the case may be) to someone willing and capable. That someone is (drumroll please) Tamara Kenworthy. This of course means that VIEWS is in great hands. […]
From the President
From The President – Fall 2021
By Roben Allong, Lightbeam Communications (M/WBE), New York, New York, robena@lightbeamnyc.com Welcome to Another Fantastic Issue of VIEWS! I am honored to be the […]
From the Editor in Chief
From the Editor in Chief – Fall 2021
I hope that this issue inspires you the same way it did all of us on the VIEWS team. You’ll be whisked away to the desert of Burning Man and the beautiful landscape of Southeast Asia. You’ll learn all about dark marketing and how to use WhatsApp in your qualitative research. Interested in storytelling? We’ve got something for you to sink your creative teeth into in this month’s Luminaries column which profiles Nancy Cox, a storytelling consultant. […]
From the President
From The President – Summer 2021
Never Stop Learning When my seven-year-old complains that she hates school and learning, I routinely tell her that learning is not exclusive to school […]
From the Editor in Chief
From the Editor in Chief – Summer 2021
I’d like to call out a few changes we’ve made starting with the summer issue. We’ve decided to pivot the Online/Tech Talk column to have more of an industry focus. Years ago, when online qualitative was “new,” it warranted its own feature. However, we realized that there was a lot of overlap between that column and our Toolbox feature and, in the spirit of bringing more value to our readers, we decided to craft a column that highlights a different vertical in every edition. We welcome Tom Neveril to the QRCA VIEWS team as editor of this new feature. […]