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Travelwise
Have Paddle, Will Travel: 16 States, 2 Countries, and Counting
Kristin Howell walks us through how she discovered a new passion for pickleball and how she integrates it into her work and leisure travel […]
Toolbox
The Science and Art of Insights: A Time-Tested, Five-Step Process for Generating Eureka Moments
Andrew Grenville explains a time-tested 5-step process for generating Eureka! moments from the insights generated in qualitative research. By adjusting our workflow to better accommodate these steps, we can optimize the quality and depth of the insights we generate. […]
Dear Emeritus
Dear Emeritus: Feeling Overwhelmed by Tech?
Three seasoned qualitative researchers provide tips for staying on top of the rapidly-evolving market research industry, including new techniques, specialties, tools, and methodologies that are redefining the industry as we know it. […]