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Business Matters
3 Things Stand-Up Comedy Can Teach You About Building a Moderating Business
With a background as a professional stand-up comedian, focus group moderator/interviewer Leigh Kessler delivers a unique perspective on the fundamentals of both, highlighting similarities and sharing three unique lessons learned in stand-up comedy that can help develop interview skills and make you a great focus group moderator. Learn how you can benefit as a moderator—and businessperson—by spending a little time doing stand-up comedy. […]
From the President
From The President – Summer 2025
By Jeff Hecker QRCA President | QRCA Principal, Athena Brand Wisdom Toronto, Ontario, Canada | jeff.hecker@athenabrand.com […]
Podcasts
Interview with Ben McConnell and Jackie Huba
Ben McConnell and Jackie Huba are experts on the effects of word of mouth on customer loyalty. Forbes has called their work “the word […]