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From the President
From The President – Fall 2021
By Roben Allong, Lightbeam Communications (M/WBE), New York, New York, robena@lightbeamnyc.com Welcome to Another Fantastic Issue of VIEWS! I am honored to be the […]
Book Reviews
Asking for Trouble: Understanding What People Think When You Can’t Trust What They Say by Jon Cohen, Wonder Wheel Publishing 2021
Reviewer Oana Popa Rengle explains why this is a must-read book for anyone involved in market research. She explores author Jon Cohen’s thesis of why asking people what they think is not always helpful because what people say may not a true reflection of what they feel or think. […]
From the President
From The President – Summer 2025
By Jeff Hecker QRCA President | QRCA Principal, Athena Brand Wisdom Toronto, Ontario, Canada | jeff.hecker@athenabrand.com […]