QRCA Views Spring 2025

Margaret Heffernan says we can step back and learn from the very visceral experience of uncertainty that the COVID-19 pandemic threw our way. Margaret’s latest book, Uncharted: How to Navigate the Future, is not only fascinating but very timely. […]

Pat Sabena’s autobiography tells how she succeeded in qualitative research and in life, overcoming many challenges. Jay Zaltzman was inspired by her book and thinks it has important lessons for those getting started in the marketing field. […]

Book Reviewer Susan Stanicek says that Shelley Paxton’s memoir, Soulbbatical: A Corporate Rebel’s Guide to Finding Your Best Life, gives readers a front-row seat to the struggles and pain she went through in hopes to inspire others. […]