Book Reviews
Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
Reviewed by Janet Standen, Co-Founder, Scoot Insights
[…]
Articles by Nicki Brunner
Book Reviews
Get Better: 15 Proven Practices to Build Effective Relationships at Work and Alive at Work: The Neuroscience of Helping Your People Love What They Do
Reviewed by Pat Sabena, Sabena Qualitative Research
[…]
Book Reviews
The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions
Reviewed by Susan Fader, susanfader@faderfocus.com
[…]
Trends
Future is Virtually Here: The Potential for Virtual Reality and Augmented Reality in Research
By David Bauer, Partner, Hemispheres, Seattle, WA, dbauer@hemispheresinsights.com […]
Toolbox
Rethinking Incentives: Finding and Engaging Participants without Paying Incentives
By Ilka Kuhagen and Nina Stolle, IKM GmbH, Munich, Germany, ilka.kuhagen@ikmarketing.de […]
Toolbox
Putting Heart Into Your Business: Proven Techniques for Engaging B2B Professionals on a Deeper, More Emotional Level
By Kate Dennis, Founder, Open Door Insights, Toronto, ON, Canada, kate@opendoorinsights.com […]
Toolbox
Advanced Qualitative Research Techniques
By Tom Rigby, Founding Partner, Callosum Marketing Inc., Toronto, ON, Canada, tom.rigby@callosum.ca […]
Luminaries
An Interview with John Maeda, “The Warren Buffett of Design”
By Kay Corry Aubrey, Usability Resources Inc., Bedford, MA, kay@usabilityresources.net […]
Luminaries
A Conversation with Al Ries on Positioning Brands in the 21st Century
By Kay Corry Aubrey, Usability Resources Inc, Bedford, MA, kay@usabilityresources.net […]
Luminaries
An Interview with Dr. Clotaire Rapaille on the Culture Code, Part Two
By Kay Corry Aubrey, Usability Resources Inc, Bedford, MA, kay@usabilityresources.net […]