Book Reviews Archives - Page 4 of 11

What to Ask: How to Learn What Customers Need but Don’t Tell You by Andrea Belk Olson, BenBella Books, 2022

December 21, 2022 0

Contrary to what the title may suggest to qualitative researchers hungry for discussion guide ideas, this book isn’t about crafting a discussion guide. Instead it presents a well-rounded examination of the many reasons companies struggle to innovate (or even talk to customers, much less get useful insights if they do). By understanding more about our clients’ struggles, we can become more effective changemakers in advocating for research. […]

Making Numbers Count by Chip Heath and Karla Starr, Avid Reader Press, 2022

December 21, 2022 0

A quick read with easy-to-adopt concepts and excellent examples that help readers think about how to frame numbers so they carry more weight for their audiences. […]

Golden: The Power of Silence in a World of Noise by Justin Zorn and Leigh Marz, Harper Wave, 2022

December 21, 2022 0

Did you know that silence is not actually an absence of sound, but an absence of noise confounding the “signal” or focus point? Zorn and Marz’s new book helps us think about silence and its broader context. […]

The Fire Starter: Igniting Innovation with Empathy by April Bell, New Degree Press, 2022

September 6, 2022 0

Mike Carlon reviews April Bell’s book, The Fire Starter: Igniting Innovation with Empathy. Carlon and Bell both work as qualitative researchers, and Carlon outlines why Bell strongly builds and then outlines why and how empathy should be the cornerstone for innovation. […]

Rethinking Users: How a Detailed Look at User Archetypes Can Change Your Outlook on EcoSystems by Michael Youngblood, Benjamin J. Chesluk, & Nadeem Haidary,BIS Publishers, 2021

September 6, 2022 0

Book reviewer Paula Rosecky, who is both a facilitator and coach, uses the context of a plane ride to share how Rethinking Users: How a Detailed Look at User Archetypes Can Change Your Outlook on EcoSystems, by Michael Youngblood, Benjamin J. Chesluk, and Nadeem Haidary, expands the reader’s view of user design. […]

Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience by Brené Brown, Random House, 2021

September 6, 2022 0

Book Reviewer Brandale Mills Cox discusses why Brené Brown’s latest book, Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience, will resonate, especially with the BIPOC community. […]

The Extended Mind: The Power of Thinking Outside the Brain by Annie Murphy Paul, Houghton Mifflin Harcourt, 2021

September 6, 2022 0

Qualitative Researcher and book reviewer Oana Rengle shares why she believes The Extended Mind: The Power of Thinking Outside the Brain by Annie Murphy Paul is the best nonfiction book she has read in years. […]

Winning on Purpose: The Unbeatable Strategy of Loving Customers by Fred Reicheld, Harvard Business Review Press, 2021

July 11, 2022 0

Book reviewer Melanie Brewer says this book will change how you think about the Net Promoter Score (NPS) and why many companies use it wrongly. Author Fred Reicheld originated the NPS. […]

Tell Me More about That: Solving the Empathy Crisis One Conversation at a Time by Rob Volpe, Page Two Books, 2022

July 11, 2022 0

Reviewer Pam Goldfarb Liss explains why Tell Me More about That by Rob Volpe is a wonderfully engaging and personal book on empathy; the helpful anecdotes show good examples of how empathy is put to practice in both life and work. […]

Choose Your Story, Change Your Life: Silence Your Inner Critic and Rewrite Your Life from the Inside Out by Kindra Hall, Harper Collins, 2022

July 11, 2022 0

Book Reviewer Susan Fader highly recommends this book on how self-stories we tell ourselves—many times subconsciously—can impede our happiness and success and what we can do to change our self-stories to create more positive outcomes. Fader provides examples of why this is a must-read book. […]