From the Editor in Chief

From the Editor in Chief – Summer 2025

QRCA Views’ Editor-in-Chief introduces the latest issue, packed with thought-provoking content for market research and insights professionals – including the magazine’s Spanish language article, celebrating our global reach. […]

From the Editor in Chief

From the Editor in Chief – Summer 2024

Our cover story is on the Future of Qualitative Research in our Business Matters column. We thank author Len Ferman for donating his time to conduct a workshop on the future of qualitative research and share the ideas generated. […]

From the Editor in Chief

From the Editor in Chief – Spring 2024

Our VIEWS team is so energized by and proud of the myriad articles that we cover to keep readers current on leading trends and best practices, including the overwhelming digital space. Our cover story features the Global column and highlights thought leadership at the highest level with a look at the metaverse, in which the authors penned a must-read article on what this realm may mean for qualitative research now and in the future. […]

From the Editor in Chief

From the Editor in Chief – Winter 2023

When I read our cover story in this issue for the Travelwise column, I was excited for its message in several ways: it features exploring public art on our travels to expand our cultural understanding, it reminds us to slow down in life and smell the roses, which we all need to do, and it reminded me that there will be time to explore public art in Denver for the January 2024 QRCA Annual Conference. […]

From the Editor in Chief

From the Editor in Chief – Fall 2023

Our editorial team takes great pride in bringing a broad range of content to you each quarter. As editor-in-chief, I’m also extremely proud of our team for their dedication of time and expertise in guiding authors. VIEWS was recently recognized once again as an award-winning publication. […]

From the Editor in Chief

From the Editor in Chief – Winter 2022-23

Did you know that your QRCA magazine is produced by an all-volunteer QRCA member committee, along with one QRCA staff liaison from Ewald Consulting, and our publisher, E&M Consulting, Inc.? Through member surveys, we know that our members see VIEWS as an important resource for leading-edge and applicable qualitative ideas and information. […]