Book Reviews
Any Insights Yet? by Chris Kocek, Yellow Bird Press, 2023
Any Insights Yet?, written by Chris Kocek, is an easy-to-read reference guide on building insights for new and experienced market researchers. […]
QRCA VIEWS magazine
Book Reviews
Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents—and What They Mean for America’s Future, by Jean M. Twenge, Atria Books, 2023
Cynthia Tello reviews Jean M. Twenge’s book, Generations, a fascinating book that will transform your viewpoint on the six living generations in America. Based on a rigorous, yet creative methodological approach, Generations offers an innovative perspective and a new Model of Generations, placing technology at the base of all radical transformations of society and the catalyst behind generational change. […]
Toolbox
Design Thinking for Insights Professionals
Taking us through the Design Thinking process step by step using a real-life example, author Jani de Kock explores both the principles and theory behind Design Thinking, and practical tools & methods for running a successful Design Thinking project. […]
Global
Against the Odds: The Battle-Hardened Spirit of Latin Americans
Olivia Tykocki, a researcher with Latin American roots, shows Latin Americans not merely as survivors in the face of ongoing economic and political upheavals, but as masters of adaptation. Based on insightful research and first-hand experiences, Tykocki uncovers how enduring cultural values intersect with adaptive responses to shape consumer behavior and inspire innovation in the LatAm market. […]
Travelwise
New Experiences at the Ole Ball Game from a Researcher’s Perspective
The 4 “E”s of the Experience economy—Entertainment, Escapism, aEsthetics, and Entertainment—are all found within the great American pastime of baseball. In this article, human geographer and baseball fan Nick Wise discusses the range of experiences you can observe at baseball games this summer by using the 4 E’s framework, inspiring qualitative researchers to look differently at place in our work. […]
Toolbox
DIY Infographics: Transforming Insights with Visual Storytelling
The most effective research tells a compelling story. It has been said that writing less requires more thought and strategy than writing more—so it’s no wonder many of us struggle to create infographics. Researcher Joe Hopper can relate—and in this article, he shares his approach of eight principles for creating thoughtful and compelling DIY infographics that can enhance qualitative storytelling. […]
Cover
QRCA Views Spring 2024
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Podcasts
VIEWS Podcasts: Dresden McBride
Mike Carlon’s latest podcast with Dresden McBride leverages their combined four decades of conducting user research in the financial services industry and is a must-listen for researchers interested in the digital customer experience. Highlights include when and why to leverage instinct and experience over customer opinions, and Dresden’s take on how researchers and designers can work more effectively together. […]
From the President
From The President – Spring 2024
Last year, the QRCA Board of Directors approved a fitting celebration of Naomi Henderson’s memory. As part of the team that selected the winners of these awards, the decision was very difficult. Everyone who applied was extraordinary in their own way. I was honored to deliver the awards at the QRCA 2024 annual conference in Denver to Daniel Berkal and Julianna DeMicco. […]
From the Editor in Chief
From the Editor in Chief – Spring 2024
Our VIEWS team is so energized by and proud of the myriad articles that we cover to keep readers current on leading trends and best practices, including the overwhelming digital space. Our cover story features the Global column and highlights thought leadership at the highest level with a look at the metaverse, in which the authors penned a must-read article on what this realm may mean for qualitative research now and in the future. […]