Toolbox
How to Work with Stakeholders in a UX Research Project
Kay Corry Aubrey shares how to leverage your qualitative skills to work successfully with stakeholders in a UX research project. […]
qualitative research
Dear Emeritus
Dear Emeritus: Feeling Overwhelmed by Tech?
Three seasoned qualitative researchers provide tips for staying on top of the rapidly-evolving market research industry, including new techniques, specialties, tools, and methodologies that are redefining the industry as we know it. […]
Business Matters
Navigating the Complex World of Data Privacy
Data security expert Jessica Santos provides qualitative researchers with tips to navigate the fast-changing data privacy landscape, using practical examples. […]
Trends
Here for the Incentive: Recognizing and Rooting out Fake Respondents
With an increase of “research fraud” that has accompanied the move to online methodologies, combined with the historical context of Will Leitch’s published guidance to would-be research cheaters, we discuss concrete strategies for mitigating fraud with experienced qualitative and UX researchers. […]
Podcasts
Fred John Discusses Storytelling in Market Research
C. Frederic John is so passionate about storytelling that he wrote a book, Storytelling and Market Research: A Practical User Guide. […]
Schools of Thought
Leveraging the Natural Tensions in Qualitative Research
Qualitative researchers face ongoing tensions in every facilitation they design and execute. This article highlights an approach that moves from looking at the tensions through the lens of “either/or” thinking to looking at tensions through the lens of “both/and” thinking. […]
Toolbox
How to Up-Level Your Qual Using Three Key Coaching Concepts
As qualitative researchers and facilitators, we may or may not realize the overlap of skill between coaching and qualitative research. […]
Dear Emeritus
Dear Emeritus: Handling Unconscious Bias
Practical advice on how to frame questions, manage non-verbal communications, and apply unconditional positive regard to avoid introducing personal biases into research […]
Book Reviews
Invisible Women: Data Bias in a World Designed for Men by Caroline Criado Perez, Abrams Press, 2019
Invisible Women: Data Bias in a World Designed for Men helps us understand the ways research and design built around the needs of men shapes all our everyday lives […]
Schools of Thought
Let’s Find a Jugaad! Creating Innovative Solutions with Limited Resources
The Jugaad mindset, an Indian mindset of innovation, gives us the tools & means to overcome, creatively. It is an optimistic mindset of not giving up in times of crisis. […]