sustainability

Travelwise

Kenya’s Calling: Reflecting on Returning, a Journey for Learning

May 26, 2026 0

This article reflects on returning to Kenya after more than a decade through the perspective of a qualitative researcher preparing to lead a study abroad field program. Blending personal experience with pedagogical insight, it examines how Kenya’s conservation efforts, community-based tourism, and cultural preservation practices have evolved over time. The piece highlights how qualitative inquiry—through reflection, listening, and positionality—helps students engage ethically with new cultural and natural environments. […]

Industry Focus

When Grocery Shoppers Say One Thing but Buy Another—A Qualitative Research Approach to Decoding Clean Eating Contradictions

December 19, 2025 0

Research expert Carly Fink presents an innovative qualitative framework for understanding the complex contradictions between a consumer’s stated desires for clean, sustainable grocery products and their actual purchasing behaviors. Drawing from extensive industry experience, she provides actionable methodologies, including System 1 techniques, ethnographic interviews, and journey mapping to help brands build authentic trust. Readers will learn practical strategies for designing research that capture real-life decision-making contexts and translating consumer insights into business solutions that align stated values with shopping cart reality. […]

Global Sustainability
Global

Sustainability Meets War, Inflation, and Drought: A Snapshot of Conscious Environmentalism in Germany

June 21, 2023 0

A long-term online consumer research community in Germany reveals choices consumers make on consumption and purchasing habits around sustainability impact in light of the economic downturn. The reader will gain a deeper understanding of the effectiveness of sustainability programs and the extent to which consumers are willing to alter their lifestyles for conservation. […]