Martin Raymond is a Co-founder of The Future Laboratory, journalist and considered one of the world’s leading futurists. In this Luminaries podcast interview Kay Corry Aubrey spoke with Raymond about the critical role of the human researcher in foresight research as we enter an age dominated by artificial intelligence. The Future Laboratory’s work is truly human centered. Raymond describes how his team identifies trends by finding and connecting with people who are the true innovators in a field, and how they use qualitative research, scenario planning, and storytelling to build frameworks to flesh out future trends
Business Matters
The Future of Qualitative Research—An Ideation Session: How We Can Dramatically Increase Our Value to Clients and Stay Relevant in the Future
Is traditional qualitative research dead? A provocative question that seems to surface every now and then. With the proliferation of new tech tools and AI, it might feel this way sometimes, but it’s the combination of old and new methods that can help researchers increase their value to clients. Author Len Ferman identifies ideas from a brainstorming session with qualitative researchers to consider in our pursuit to add unique value to brands and businesses. […]
Toolbox
FUELING CREATIVITY WITH INSIGHTS: How Advertising Agencies Best Collaborate with Qualitative Researchers
Consumer insights are the most critical building blocks of effective advertising—and the key people behind those insights are often qualitative researchers. Kathleen Kindle, Group Strategy Director at Saatchi & Saatchi, delves into why advertising agencies rely heavily on qualitative insights and what advertising strategists and creatives need from qualitative researchers. […]
Book Reviews
Invisible Women: Data Bias in a World Designed for Men by Caroline Criado Perez, Abrams Press, 2019
Invisible Women: Data Bias in a World Designed for Men helps us understand the ways research and design built around the needs of men shapes all our everyday lives […]
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