Martin Raymond is a Co-founder of The Future Laboratory, journalist and considered one of the world’s leading futurists. In this Luminaries podcast interview Kay Corry Aubrey spoke with Raymond about the critical role of the human researcher in foresight research as we enter an age dominated by artificial intelligence. The Future Laboratory’s work is truly human centered. Raymond describes how his team identifies trends by finding and connecting with people who are the true innovators in a field, and how they use qualitative research, scenario planning, and storytelling to build frameworks to flesh out future trends
From the Editor in Chief
From the Editor in Chief – Summer 2022
I don’t have a green thumb, and while my husband gets all the credit for our many thriving plants indoors, we struggle with our outdoors landscaping. So, a friend who is obsessed with gardening is helping us visualize some problem areas outside to provide us with a renewed sense of surroundings for our home. She doesn’t just plant and enjoy. Rather, she is constantly trying new plants, moving things around in her yard, and learning as she goes—all the while enjoying a refreshed look at beauty all the time. […]
Industry Focus
Post-Pandemic—Travel and Tourism Qualitative Research Is Evolving as Travelers Seek More Control
Neal Sandin identifies the critical trends in the travel and tourism industry that are driving marketing research projects for airlines, destination hotels, local businesses, and events. The article explores the essential methods and skills qualitative researchers need to be successful in tourism and hospitality research. […]
Global
The Tree in Pretoria Holding the Answer to a Multimillion-Dollar Question: And Why the Rest of the World Should Care
South Africa-based researcher Jani de Kock draws from her qualitative research experience in sub-Saharan Africa to share the over-articulation power of extreme users and how a magic-selling poster can spark ideas for the insurance industry. […]
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