Martin Raymond is a Co-founder of The Future Laboratory, journalist and considered one of the world’s leading futurists. In this Luminaries podcast interview Kay Corry Aubrey spoke with Raymond about the critical role of the human researcher in foresight research as we enter an age dominated by artificial intelligence. The Future Laboratory’s work is truly human centered. Raymond describes how his team identifies trends by finding and connecting with people who are the true innovators in a field, and how they use qualitative research, scenario planning, and storytelling to build frameworks to flesh out future trends
Luminaries
How Getty Images Uses Data-Driven Insights to Shape Visual Culture with Dr. Rebecca Swift
Dr. Rebecca Swift shares how research and data-driven insights shape the future of visual content. She explains the evolution of Getty’s Visual GPS methodology, which blends content analysis, semiotics, and consumer data to drive representation and authenticity in imagery. Swift also discusses the impact of AI-generated content, the shifting trust in digital visuals, and Getty’s approach to responsible AI tools. This conversation highlights the power of qualitative research in predicting trends and influencing visual storytelling in advertising and media. […]
Global
The Humanity at the Edge of War: What does the humanitarian response to the Ukrainian refugee crisis teach us about empathy?
The Russian invasion of Ukraine in spring 2022 has created an unprecedented humanitarian crisis. This article shares the stories of market researchers involved in relief efforts, while also discussing a disaster response model and empathy theories to explore how these events contribute to our understanding of empathy. […]
Toolbox
Tips for Interviewing in the Healthcare Setting (and for Other Challenging and Sensitive Topics)
Pattie O’Donnell, a 20-year veteran of healthcare moderating, shares practical tips for getting the most out of healthcare and pharma interviews, illuminating the needs, perspectives, and challenges of interviewing physicians, caregivers, and patients. […]
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