Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered methods for innovation and to address the big challenges we face in today’s world. Liz is also a professor within the Design Department at The Ohio State University. QRCA VIEWS Luminaries Feature Editor Kay Corry Aubrey recently spoke with Liz about her work in a field that she helped to create, related to qualitative research.
Toolbox
Dolphins, Volcanoes, and Insights: How an In-school Dance Residency Inspired a Veteran Researcher to Refresh Her Practice
Even after 20 years in the field, one seasoned moderator found surprising inspiration—not at a conference, but in a fourth-grade dance class. This article beautifully connects the pedagogy of a children’s arts program with powerful lessons for qualitative researchers. It’s a masterclass in how to stay sharp, curious, and ever-evolving in your craft. If you’re serious about continuous improvement—and delivering richer insights for your clients—this is a must-read. […]
Book Reviews
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Review of the book Using Behavioral Science in Marketing: Drive customer action and loyalty by prompting instinctive responses, by Nancy Harhut, Kogan Page, 2022 […]
Podcasts
Interview with Linda Kaplan Thaler and Robin Koval
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays […]
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