Laddering Exercise

Susan Bell repositioned her Sydney-based research agency as a specialist agency focusing on retiree insights, abandoning her years as a generalist researcher. Susan shares the story of how she settled on the retiree market and the challenges of becoming a specialist. […]

John Arnold is a leading marketing speaker and author specializing in marketing advice for small businesses. He is the author of “E-Mail Marketing for […]

Review of How to Know a Person by David Brooks, focusing on the importance of empathy and deep connections in understanding others. […]