By Sarah DaVanzo, Vice President, Consumer & Market Insight & Foresight, L’Oreal Group, New York, New York, www.insightscience.com […]
The Humanity at the Edge of War: What does the humanitarian response to the Ukrainian refugee crisis teach us about empathy?
The Russian invasion of Ukraine in spring 2022 has created an unprecedented humanitarian crisis. This article shares the stories of market researchers involved in relief efforts, while also discussing a disaster response model and empathy theories to explore how these events contribute to our understanding of empathy. […]
Here for the Incentive: Recognizing and Rooting out Fake Respondents
With an increase of “research fraud” that has accompanied the move to online methodologies, combined with the historical context of Will Leitch’s published guidance to would-be research cheaters, we discuss concrete strategies for mitigating fraud with experienced qualitative and UX researchers. […]
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