Laddering Exercise

Rick Weitzer is a longtime QRCA member and principal partner of the Prell Organization, received his MS in Urban Studies from Cleveland State University […]

Three seasoned qualitative researchers provide tips for staying on top of the rapidly-evolving market research industry, including new techniques, specialties, tools, and methodologies that are redefining the industry as we know it. […]

 Martin Raymond is a Co-founder of The Future Laboratory, journalist and considered one of the world’s leading futurists. In this Luminaries podcast interview […]