Video Focus Group

Sami Wong dives deep into the unique qualities shaping the purchasing habits of China’s Generation Z. Unlike their global peers, Chinese Gen Zers balance a strong sense of national pride with modern digital fluency, reshaping the landscape for brands eager to connect. […]

The Jugaad mindset, an Indian mindset of innovation, gives us the tools & means to overcome, creatively. It is an optimistic mindset of not giving up in times of crisis. […]

Using a three-step process, we can get more honest, accurate participant feedback. […]