Video Focus Group

Consumer insights are the most critical building blocks of effective advertising—and the key people behind those insights are often qualitative researchers. Kathleen Kindle, Group Strategy Director at Saatchi & Saatchi, delves into why advertising agencies rely heavily on qualitative insights and what advertising strategists and creatives need from qualitative researchers. […]

Liz Sanders is an experimental psychologist and a pioneer in generative design research. She is the founder of Make Tools, which leverages participatory human-centered […]

CoLoop founder Jack Bowen discusses his journey, AI-driven innovations transforming qualitative research, and future trends shaping the industry in this insightful episode. […]