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Industry Focus
Post-Pandemic—Travel and Tourism Qualitative Research Is Evolving as Travelers Seek More Control
Neal Sandin identifies the critical trends in the travel and tourism industry that are driving marketing research projects for airlines, destination hotels, local businesses, and events. The article explores the essential methods and skills qualitative researchers need to be successful in tourism and hospitality research. […]
Business Matters
Riding the Wave: How the Professional Gig Economy Is Reframing the Independent Qualitative Researcher
From AI to software platforms and dozens of tools in between, Nichola Quail—Founder and CEO of Insights Exchange—shares tips on what, when, and how to leverage technology, and how they can benefit your company, based on her own experiences building her company. […]
Trends
The Pandemic Pivot of Social Media and Video
By Shaili Bhatt, Senior Research Director, C+R Research, Chicago, Illinois, shailib@crresearch.com […]