Respondent Personas

C. Frederic John is so passionate about storytelling that he wrote a book, Storytelling and Market Research: A Practical User Guide. […]

Never Stop Learning  When my seven-year-old complains that she hates school and learning, I routinely tell her that learning is not exclusive to school […]

By Michael Carlon, Founder, Vertigo Partners, LLC, Stamford, Connecticut, michael.carlon@vertigopartners.com […]