Laddering Exercise

When I read our cover story in this issue for the Travelwise column, I was excited for its message in several ways: it features exploring public art on our travels to expand our cultural understanding, it reminds us to slow down in life and smell the roses, which we all need to do, and it reminded me that there will be time to explore public art in Denver for the January 2024 QRCA Annual Conference. […]

Calvin Gilman explains the types of small-business insurance that may be most relevant for qualitative researchers operating small businesses. Calvin aims to arm readers with some tools that will help them become more savvy consumers of insurance, and give them a better understanding of the risks that face their businesses and methods to mitigate those risks. He discusses contract insurance, professional liability, and the growing issue of cyber liability coverage. Qualitative professionals should discuss these issues with insurance brokers to determine coverage options and premiums available, and should also discuss risk management with their entire qualitative research teams. […]

Mike Carlon reviews April Bell’s book, The Fire Starter: Igniting Innovation with Empathy. Carlon and Bell both work as qualitative researchers, and Carlon outlines why Bell strongly builds and then outlines why and how empathy should be the cornerstone for innovation. […]