Laddering Exercise

QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]

AI-driven applications for qualitative research are being developed at the speed of light, coming out so quickly that it’s difficult for researchers to keep up. Author Renée Hopkins looks at the current state of AI in qualitative market research and how it’s benefiting researchers. […]

By Sarah DaVanzo, Vice President, Consumer & Market Insight & Foresight, L’Oreal Group, New York, New York, www.insightscience.com […]