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Travelwise
New Experiences at the Ole Ball Game from a Researcher’s Perspective
The 4 “E”s of the Experience economy—Entertainment, Escapism, aEsthetics, and Entertainment—are all found within the great American pastime of baseball. In this article, human geographer and baseball fan Nick Wise discusses the range of experiences you can observe at baseball games this summer by using the 4 E’s framework, inspiring qualitative researchers to look differently at place in our work. […]
Podcasts
Interview with Richard Shotton
What Marketers Need to Know about Human Bias: An Interview with Richard Shotton Considered one of the most talented brand strategists in the UK, […]
Trends
Expert Insights on the Future of Qualitative B2B Technology Research
Explore how B2B technology trends—Security, Privacy, and AI—are reshaping qualitative research and customer insights. Learn why marketers and researchers must adapt their methods to stay relevant in a fast-changing tech landscape. […]