From the President
From The President – Spring 2023
Is AI a friend or foe of market research? It depends on how we adapt. The article lists at least 6 ways AI can be used in qualitative research. […]
Archives
Podcasts
VIEWS Podcasts: Kelsey Buttimer
In this podcast, Mike Carlon and Kelsey Buttimer (president of Fieldwork Chicago) discuss parallels between dancing and managing qualitative fieldwork, climbing the ladder in the qualitative research industry, and the value Fieldwork gets from its relationship with QRCA. […]
Luminaries
David Wellisch on the Importance of Gaining Cultural Fluency to Win Hearts and Minds in Multicultural America
This quarter, Zoë Billington sat down with David Wellisch, CEO and Co-Founder of Collage Group. David has spent his career navigating the evolving cultural landscape in the United States and what this means for businesses seeking to better understand and authentically connect with Americans. […]
Industry Focus
Modernizing Healthcare: The Role of Research in Building a Healthier Industry
Sandra Ferris and Meagan Hafner of Gongos—part of InSites Consulting describe how health insurers are responding to accelerating consumerism in healthcare, what types of research studies are in high demand, and what skills qualitative researchers must have to be successful in this industry. […]
Global
Vive la Différence! High-Quality Translation Management Optimizes Qualitative Research Outcomes
Language translation and interpretation are among the well-known stumbling blocks on the way to meaningful and reliable qualitative research outcomes. Yet the benefits of a diverse group of participants are clear across every industry. […]
Dear Emeritus
Dear Emeritus, Please Help Me with Client Management!
Seven seasoned qualitative researchers provide tips on client management, including how to handle scope creep, develop strong relationships, and when to “just say no.” […]
From the Editor in Chief
From the Editor in Chief – Spring 2023
Our Spring issue is stocked full of ideas and insights as you gear up for the next quarter. […]
Business Matters
What Am I Buying and Why: An Insurance Primer
Calvin Gilman explains the types of small-business insurance that may be most relevant for qualitative researchers operating small businesses. Calvin aims to arm readers with some tools that will help them become more savvy consumers of insurance, and give them a better understanding of the risks that face their businesses and methods to mitigate those risks. He discusses contract insurance, professional liability, and the growing issue of cyber liability coverage. Qualitative professionals should discuss these issues with insurance brokers to determine coverage options and premiums available, and should also discuss risk management with their entire qualitative research teams. […]
Book Reviews
Ritual by Dimitris Xygalatas, Little, Brown Spark, 2022
From street gang initiations to holiday celebrations, to the mating displays of birds and the mourning behavior of elephants, rituals take infinite forms but share fascinating commonalities. […]
Book Reviews
Loonshots by Safi Bahcall, St. Martin’s Press, 2019
Book reviewer Julie Kurd shares why this book will cause you to reflect on the artist and the soldier inside yourself, your organization, and your industry. Can you think beyond efficiency and effectiveness and structure your life, your team, and your industry for creativity as well? […]