Archives - Page 3 of 10

Stepping Into Her Power: Deepa Purushothaman’s Journey from Corporate America to Forming New Spaces for Women of Color in the Workplace

July 11, 2022 0

Zoë Billington converses with Deepa Purushothaman, a former Deloitte partner, and the co-founder of nFormation, which provides a space for professional women of color (WOC). Deepa talks about the challenges WOC face in the corporate world and how her life and career experiences led her to focus on breaking down barriers and addressing systemic issues. […]

3 Ways Qualitative Researchers Can Help P&C Insurance Companies Transform Their Industry

July 11, 2022 0

The property & casualty insurance industry is undergoing massive change as artificial intelligence and automation change the customer experience. Feature editor Tom Neveril explores what qualitative skills are helpful as clients attempt to personalize their services and build long-term loyalty. Several insurance company researchers and independent qualitative consultants contributed insights. […]

Diverse Research Teams Help Maximize Your Insights

July 11, 2022 0

With the increased interest in engaging diverse communities from brands and organizations across all sectors, some market researchers are faced with a unique challenge in engaging these communities. Learn the importance of building a diverse research team and its impact not only on your team’s viability, but also recommendations provided for clients. […]

The Humanity at the Edge of War: What does the humanitarian response to the Ukrainian refugee crisis teach us about empathy?

July 11, 2022 0

The Russian invasion of Ukraine in spring 2022 has created an unprecedented humanitarian crisis. This article shares the stories of market researchers involved in relief efforts, while also discussing a disaster response model and empathy theories to explore how these events contribute to our understanding of empathy. […]

Dear Emeritus Answers Newbie Researcher

July 11, 2022 0

Four QRCA Emeritus members offer insightful guidance on maximizing a career in marketing research based on their experiential wisdom. Having led successful independent qualitative research careers for decades, each of these professional women share advice on what they have learned to make the most success out of any project or client relationship while maintaining a great reputation, quality of work, and work-life balance in an ever-evolving industry. […]

Trends

How Brands Can Become More Meaningful to Consumers and How Research Can Help: An Agenda for 2022 and Beyond

July 11, 2022 0

It has never been more crucial for brands and the researchers that support them to understand the ongoing shifts in consumer behavior wrought by radical transformations in day-to-day life. Ipsos’ 2021 global trends survey fielded in 25 countries with over 25,000 respondents to shed light on what is changing in our world and what is staying the same. […]

Analytics That Matter for Your Personal LinkedIn Profile

July 11, 2022 0

Social media expert Priscilla McKinney shares 7 tips to maximize your time spent on LinkedIn. She shows how to optimize your profile with keywords and proper (even fun) information to create meaningful connections. Establish yourself as a thought leader in your area of expertise and start to see sustainable lead generation. […]

Winning on Purpose: The Unbeatable Strategy of Loving Customers by Fred Reicheld, Harvard Business Review Press, 2021

July 11, 2022 0

Book reviewer Melanie Brewer says this book will change how you think about the Net Promoter Score (NPS) and why many companies use it wrongly. Author Fred Reicheld originated the NPS. […]

Tell Me More about That: Solving the Empathy Crisis One Conversation at a Time by Rob Volpe, Page Two Books, 2022

July 11, 2022 0

Reviewer Pam Goldfarb Liss explains why Tell Me More about That by Rob Volpe is a wonderfully engaging and personal book on empathy; the helpful anecdotes show good examples of how empathy is put to practice in both life and work. […]

Choose Your Story, Change Your Life: Silence Your Inner Critic and Rewrite Your Life from the Inside Out by Kindra Hall, Harper Collins, 2022

July 11, 2022 0

Book Reviewer Susan Fader highly recommends this book on how self-stories we tell ourselves—many times subconsciously—can impede our happiness and success and what we can do to change our self-stories to create more positive outcomes. Fader provides examples of why this is a must-read book. […]