QRCA VIEWS magazine Archives - Page 2 of 6

Getting It Right with SEGMENTATION STUDIES: A Qualitative Guide

September 11, 2024 0

This article explores best practices for conducting segmentation studies, avoiding common pitfalls, and maximizing the impact of your findings. […]

The Right Kind of Wrong by Amy Edmondson, Simon & Schuster, 2023

September 11, 2024 0

Reviewed by Jodi McGee, Chief Insights Officer Inquisitive Insights Greater Philadelphia area, Pennsylvania: jodi@inquisitiveinsights.com
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Loved: How to Rethink Marketing for Tech Products

September 11, 2024 0

James Forr reviews, Love: How to Rethink Marketing for Tech Products by Martina Lauchengco, explaining that positioning is a long-term game, while messaging is a shorter-term one. […]

VIEWS Podcasts: Isaac Rogers

September 6, 2024 0

In this episode of Conversations in Depth, host Mike Carlon sits down with Isaac Rogers, the president of Sago, who takes us on a captivating journey through his career, offering a glimpse into the world of qualitative research and the vision behind one of the industry’s leading firms. […]

QRCA Views Fall 2024

September 6, 2024 0

Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]

Post-Pandemic—Travel and Tourism Qualitative Research Is Evolving as Travelers Seek More Control

September 6, 2024 0

Neal Sandin identifies the critical trends in the travel and tourism industry that are driving marketing research projects for airlines, destination hotels, local businesses, and events. The article explores the essential methods and skills qualitative researchers need to be successful in tourism and hospitality research. […]

Quant Research for Quallies

August 28, 2024 0

New QRCA VIEWS column—Quant Lens by Robert Walker—Understanding the foundational elements of quantitative research and why Quallies should care. […]

VIEWS Podcasts: David Kalisher

June 19, 2024 0

Mike Carlon is joined by David Kalisher of Jolly Road productions. Listen in as we uncover David’s journey from struggling artist to successful filmmaker creating visual experiences for advertising, market research, corporate board rooms, conferences, museums, living rooms, digital content, and more. […]