From the President
From The President – Spring 2023
Is AI a friend or foe of market research? It depends on how we adapt. The article lists at least 6 ways AI can be used in qualitative research. […]
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Podcasts
VIEWS Podcasts: Kelsey Buttimer
In this podcast, Mike Carlon and Kelsey Buttimer (president of Fieldwork Chicago) discuss parallels between dancing and managing qualitative fieldwork, climbing the ladder in the qualitative research industry, and the value Fieldwork gets from its relationship with QRCA. […]
Industry Focus
Modernizing Healthcare: The Role of Research in Building a Healthier Industry
Sandra Ferris and Meagan Hafner of Gongos—part of InSites Consulting describe how health insurers are responding to accelerating consumerism in healthcare, what types of research studies are in high demand, and what skills qualitative researchers must have to be successful in this industry. […]
Dear Emeritus
Dear Emeritus, Please Help Me with Client Management!
Seven seasoned qualitative researchers provide tips on client management, including how to handle scope creep, develop strong relationships, and when to “just say no.” […]
Cover
QRCA Views Winter 2022
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
Conference
Celebrating 40 Years of Qualitative Excellence – 2023 Annual Conference
Our 2023 conference theme, “Eyes, Ears, Senses, Oh My! Powering Up for the Future of Qual,” is about honing our skills for the next 40 years, which will undoubtedly be centered on a digital-first and tech-enabled world. Charlotte, North Carolina, is the perfect backdrop for this context, given it is one of the fastest-growing southern U.S. cities and caters to a wide variety of industries from banking, energy, and you guessed it—technology. […]
Podcasts
VIEWS Podcasts: Dave Kaye
A seasoned expert in digital qualitative research, Dave Kaye’s career has taken him around the world listening firsthand to stories from thousands of research participants. His ability to get to the heart of the narrative and the insights that live within it has put him at the forefront of mobile research co-founding Field Notes, one of the world’s first smart phone research apps. Dave is passionate about bringing new technologies to research, but he is always keen to keep things simple. He joins Conversations in Depth to discuss his nontraditional path of getting into the market research business and his passion for digital methods. […]
From the President
From The President – Winter 2022-23
QRCA is comprised of a broad community of market researchers who specialize in qualitative research. A strong sense of community is what has and continues to make QRCA such a great organization. The powerful sense of community that exists has always been a core strength. […]
From the President
From The President – Fall 2022
By Roben Allong, Lightbeam Communications (M/WBE), New York, New York, robena@lightbeamnyc.com Welcome to the third quarter of 2022! COVID-19 appears to be headed toward […]
From the Editor in Chief
From the Editor in Chief – Fall 2022
A recent research study from Oracle and author-podcaster Gretchen Rubin, The Happiness Report, found that 91 percent of people prefer brands to be funny and 72 percent would choose a brand that uses humor over the competition. However, 95 percent of business leaders fear using humor in customer interactions. […]