QRCA Views Summer 2023

Author Josh LaMar offers a practical framework for translating research insights into measurable business outcomes. Using Jay Abraham’s Three Ways to Grow a Business and the author’s own Three Lenses of Strategy, it outlines four actionable strategies that connect research to revenue growth, pricing power, customer retention, and cost reduction. Whether you work in user experience, market research, or product strategy, you’ll learn how to position your findings in terms business leaders understand—making your work more impactful and your role more indispensable. […]

Moderator and healthcare specialist Laura Nozicka joins Mike Carlon for a discussion on how moderators can use podcasting to help grow their business. In this episode, Mike and Laura discuss Laura’s path to marketing research, how she got her moderating business off the ground, and how she’s using podcasting to grow her business as it becomes more mature. […]

The qualitative research community is a broad and diverse network of skilled researchers and insights professionals who encompass a wide range of skill sets and experiences. […]