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From the Editor in Chief
From the Editor in Chief – Spring 2021
Well, here we are, a full year since our world (and industry) was upended by the COVID-19 pandemic. In the past twelve months, we’ve experienced and witnessed anxiety, fear, outrage—fueled not only by the pandemic but also by social injustice. We must remember that the people we interview every day do not live in a vacuum; they, like us, can’t help but see, hear, and feel all of the flaws of the world that have been placed under a microscope, it seems, in the past year. […]
Trends
Research After ResTech: How Emerging Research Technologies Will Challenge and Change What We Do
Dave Kaye of Field Notes Communities expounds on the future of research in the context of rapidly proliferating technological tools for conducting research and the potential these tools have to change the way the market research industry operates. He predicts that an influx of novice researchers supported by emerging technical tools will call for greater guidance by researchers with established expertise. […]
Global
Qualitative Research in Southeast Asia: What You Need to Know
Two researchers based in Malaysia guide you to get the best out of qualitative projects in the Southeast Asia region. […]