QRCA Views Summer 2023

Liz Van Patten is a veteran qualitative research consultant with more than 25 years’ experience discovering insights for dozens of client companies, advertising agencies, […]

Ben McConnell and Jackie Huba are experts on the effects of word of mouth on customer loyalty. Forbes has called their work “the word […]

An academic researcher, Nick Wise looks at the media with a critical eye, especially when it comes to the places he visits for fun and for his research. Media analysis is important to Nick’s research so that he can understand the way news media coverage impacts tourism. The media broadcasts stories of a place’s heritage or current events and this plays a role in people’s imaginations about a place, their willingness to travel—and for those who go, their perceptions of what they’re seeing and hearing. […]