Martin Raymond is a Co-founder of The Future Laboratory, journalist and considered one of the world’s leading futurists. In this Luminaries podcast interview Kay Corry Aubrey spoke with Raymond about the critical role of the human researcher in foresight research as we enter an age dominated by artificial intelligence. The Future Laboratory’s work is truly human centered. Raymond describes how his team identifies trends by finding and connecting with people who are the true innovators in a field, and how they use qualitative research, scenario planning, and storytelling to build frameworks to flesh out future trends
Book Reviews
Invisible Women: Data Bias in a World Designed for Men by Caroline Criado Perez, Abrams Press, 2019
Invisible Women: Data Bias in a World Designed for Men helps us understand the ways research and design built around the needs of men shapes all our everyday lives […]
Book Reviews
The Illusion of Choice, 16½ Psychological Biases That Influence What We Buy By Richard Shotton, Harriman House, 2023
Richard Shotton illuminates behavioral science in a fun and engaging way, exploring “16 and a half” of the most important biases at play when people make buying decisions. Reviewed by Oana Popa Rengle […]
Spanish Translations
Seis Sombreros para Pensar: El Poder de una Revisión Holística
El Dr. Dave Oventhal, profesor de estrategia e investigación con años de experiencia aplicada en diversos roles de producto, sugiere utilizar la metodología de los Seis Sombreros para Pensar (Sombreros) para asegurar la participación total del equipo y reducir el tiempo de reunión al revisar y mejorar de forma efectiva las actividades de investigación. El Dr. Dave explica cómo usar los Sombreros, al planear, durante y después de un proyecto de investigación, y cómo asegurar que los equipos trabajen en paralelo. […]
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