QRCA luminary Jen Dale shares a fun conversation with Foster Winter about her 22 years in online qualitative research—the past, the present, and the future; the good, the bad, and the ugly!
Quant Lens
Idea Screening in New Product Development
Quant expert Robert Walker explains how qualitative researchers can expand their role in new product development by offering idea screening to their clients. Using a proven set of evaluative and diagnostic measures, researchers can identify the best candidates to take into the next step of any new product development process, adding value to their clients in new ways. […]
Book Reviews
Tell Me More about That: Solving the Empathy Crisis One Conversation at a Time by Rob Volpe, Page Two Books, 2022
Reviewer Pam Goldfarb Liss explains why Tell Me More about That by Rob Volpe is a wonderfully engaging and personal book on empathy; the helpful anecdotes show good examples of how empathy is put to practice in both life and work. […]
Cover
QRCA Views Winter 2023
Stay informed of the latest qualitative research trends and tools with QRCA VIEWS magazine. […]
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