Stay informed of the latest stories with QRCA VIEWS magazine.
Podcasts
Interview with Judith Glaser
In this first QRCA VIEWS podcast, Sharon Livingston, Ph.D. interviews world-class consultant, Judith Glaser. Judith Glaser is CEO of Benchmark Communications, Inc. Founded in […]
Global
MALE IN THE MIDDLE: Understanding the untold story of middle-class men in Indian households
India’s urban middle-class men—one of the country’s most influential yet increasingly misunderstood consumer groups—are undergoing a profound identity renegotiation shaped by feminism, changing family structures, shifting career paths, and fast-evolving media narratives. This article uncovers the complex tensions shaping their lives. For brands and researchers, this segment’s layered psyche represents an urgent—and largely untapped—opportunity. This piece offers a rich, insight-packed roadmap for anyone seeking to understand or influence India’s evolving male consumer. […]
Podcasts
Interview with Kayte Hamilton
Writing the Right Questions Kayte Hamilton, recipient of this year’s QRCA Rising Star Award, joins host Foster Winter for a particularly timely conversation on […]