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From the Editor in Chief
From the Editor in Chief – Summer 2023
Just like at home when you’re ready to rearrange a room for a new look or redecorate with a new color palette—it was time at VIEWS to refresh our design layout; it hadn’t been done for many years. […]
Luminaries
Building a Global Business from the Basement Up: Steve Schlesinger on the Transformation of Schlesinger Group to Sago
Steve Schlesinger, Executive Chairman of Sago (formerly Schlesinger Group), talks about the history of the business: from his mother running focus groups in his childhood home to the global company it is today. Steve shares what he’s learned over 35+ years in the industry, and why he is still motivated to go to work every day. […]
Global
The Tree in Pretoria Holding the Answer to a Multimillion-Dollar Question: And Why the Rest of the World Should Care
South Africa-based researcher Jani de Kock draws from her qualitative research experience in sub-Saharan Africa to share the over-articulation power of extreme users and how a magic-selling poster can spark ideas for the insurance industry. […]